Microsoft Teams brand profile in the UK 2022
When it comes to messenger users, brand awareness of Microsoft Teams is at 70% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Microsoft Teams in the UK?
In total, 25% of UK messenger users say they like Microsoft Teams. However, in actuality, among the 70% of UK respondents who know Microsoft Teams, 36% of people like the brand.
What is the usage share of Microsoft Teams in the UK?
All in all, 25% of messenger users in the UK use Microsoft Teams. That means, of the 70% who know the brand, 36% use them.
How loyal are the users of Microsoft Teams?
Around 21% of messenger users in the UK say they are likely to use Microsoft Teams again. Set in relation to the 25% usage share of the brand, this means that 84% of their users show loyalty to the brand.
What's the buzz around Microsoft Teams in the UK?
In July 2022, about 14% of UK messenger users had heard about Microsoft Teams in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Microsoft Teams in the UK.
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