Threema brand profile in the UK 2022
How high is the brand awareness of Threema in the UK?
When it comes to messenger users, brand awareness of Threema is at 15% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Threema in the UK?
In total, 3% of UK messenger users say they like Threema. However, in actuality, among the 15% of UK respondents who know Threema, 20% of people like the brand.
What is the usage share of Threema in the UK?
All in all, 2% of messenger users in the UK use Threema. That means, of the 15% who know the brand, 13% use them.
How loyal are the users of Threema?
Around 1% of messenger users in the UK say they are likely to use Threema again. Set in relation to the 2% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Threema in the UK?
In July 2022, about 2% of UK messenger users had heard about Threema in the media, on social media, or in advertising over the past three months. Of the 15% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Threema in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to messenger users, brand awareness of Threema is at 15% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Threema in the UK?
In total, 3% of UK messenger users say they like Threema. However, in actuality, among the 15% of UK respondents who know Threema, 20% of people like the brand.
What is the usage share of Threema in the UK?
All in all, 2% of messenger users in the UK use Threema. That means, of the 15% who know the brand, 13% use them.
How loyal are the users of Threema?
Around 1% of messenger users in the UK say they are likely to use Threema again. Set in relation to the 2% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Threema in the UK?
In July 2022, about 2% of UK messenger users had heard about Threema in the media, on social media, or in advertising over the past three months. Of the 15% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Threema in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
