How high is the brand awareness of WeChat in the UK? When it comes to messenger users, brand awareness of WeChat is at 40% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is WeChat in the UK? In total, 5% of UK messenger users say they like WeChat. However, in actuality, among the 40% of UK respondents who know WeChat, 12% of people like the brand.
What is the usage share of WeChat in the UK? All in all, 4% of messenger users in the UK use WeChat. That means, of the 40% who know the brand, 10% use them.
How loyal are the users of WeChat? Around 2% of messenger users in the UK say they are likely to use WeChat again. Set in relation to the 4% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around WeChat in the UK? In July 2022, about 2% of UK messenger users had heard about WeChat in the media, on social media, or in advertising over the past three months. Of the 40% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around WeChat in the UK.
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WeChat brand awareness, usage, popularity, loyalty, and buzz among messenger users in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to messengers, which of the following brands do you like?
Brand usage: When it comes to messengers, which of the following brands have you used in the past 4 weeks?
Brand loyalty: When it comes to messengers, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (August 24, 2022). WeChat brand awareness, usage, popularity, loyalty, and buzz among messenger users in the UK in 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/forecasts/1328645/wechat-messengers-brand-profile-in-the-uk
Statista. "WeChat brand awareness, usage, popularity, loyalty, and buzz among messenger users in the UK in 2022." Chart. August 24, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/forecasts/1328645/wechat-messengers-brand-profile-in-the-uk
Statista. (2022). WeChat brand awareness, usage, popularity, loyalty, and buzz among messenger users in the UK in 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/forecasts/1328645/wechat-messengers-brand-profile-in-the-uk
Statista. "Wechat Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Messenger Users in The Uk in 2022." Statista, Statista Inc., 24 Aug 2022, https://www.statista.com/forecasts/1328645/wechat-messengers-brand-profile-in-the-uk
Statista, WeChat brand awareness, usage, popularity, loyalty, and buzz among messenger users in the UK in 2022 Statista, https://www.statista.com/forecasts/1328645/wechat-messengers-brand-profile-in-the-uk (last visited August 24, 2024)
WeChat brand awareness, usage, popularity, loyalty, and buzz among messenger users in the UK in 2022 [Graph], Statista, August 24, 2022. [Online]. Available: https://www.statista.com/forecasts/1328645/wechat-messengers-brand-profile-in-the-uk