Google Hangouts brand profile in the UK 2022
How high is the brand awareness of Google Hangouts in the UK?
When it comes to messenger users, brand awareness of Google Hangouts is at 51% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Google Hangouts in the UK?
In total, 9% of UK messenger users say they like Google Hangouts. However, in actuality, among the 51% of UK respondents who know Google Hangouts, 18% of people like the brand.
What is the usage share of Google Hangouts in the UK?
All in all, 8% of messenger users in the UK use Google Hangouts. That means, of the 51% who know the brand, 16% use them.
How loyal are the users of Google Hangouts?
Around 4% of messenger users in the UK say they are likely to use Google Hangouts again. Set in relation to the 8% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Google Hangouts in the UK?
In July 2022, about 7% of UK messenger users had heard about Google Hangouts in the media, on social media, or in advertising over the past three months. Of the 51% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Google Hangouts in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to messenger users, brand awareness of Google Hangouts is at 51% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Google Hangouts in the UK?
In total, 9% of UK messenger users say they like Google Hangouts. However, in actuality, among the 51% of UK respondents who know Google Hangouts, 18% of people like the brand.
What is the usage share of Google Hangouts in the UK?
All in all, 8% of messenger users in the UK use Google Hangouts. That means, of the 51% who know the brand, 16% use them.
How loyal are the users of Google Hangouts?
Around 4% of messenger users in the UK say they are likely to use Google Hangouts again. Set in relation to the 8% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Google Hangouts in the UK?
In July 2022, about 7% of UK messenger users had heard about Google Hangouts in the media, on social media, or in advertising over the past three months. Of the 51% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Google Hangouts in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
