EA Play brand profile in the UK 2022
When it comes to video game subscription users, brand awareness of EA Play is at 63% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is EA Play in the UK?
In total, 26% of UK video game subscription users say they like EA Play. However, in actuality, among the 63% of UK respondents who know EA Play, 41% of people like the brand.
What is the usage share of EA Play in the UK?
All in all, 19% of video game subscription users in the UK use EA Play. That means, of the 63% who know the brand, 30% use them.
How loyal are the customers of EA Play?
Around 12% of video game subscription users in the UK say they are likely to use EA Play again. Set in relation to the 19% usage share of the brand, this means that 63% of their customers show loyalty to the brand.
What's the buzz around EA Play in the UK?
In July 2022, about 19% of UK video game subscription users had heard about EA Play in the media, on social media, or in advertising over the past three months. Of the 63% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around EA Play in the UK.
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