Apple Arcade brand profile in the UK 2022
How high is the brand awareness of Apple Arcade in the UK?
When it comes to video game subscription users, brand awareness of Apple Arcade is at 61% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Apple Arcade in the UK?
In total, 17% of UK video game subscription users say they like Apple Arcade. However, in actuality, among the 61% of UK respondents who know Apple Arcade, 28% of people like the brand.
What is the usage share of Apple Arcade in the UK?
All in all, 17% of video game subscription users in the UK use Apple Arcade. That means, of the 61% who know the brand, 28% use them.
How loyal are the customers of Apple Arcade?
Around 10% of video game subscription users in the UK say they are likely to use Apple Arcade again. Set in relation to the 17% usage share of the brand, this means that 59% of their customers show loyalty to the brand.
What's the buzz around Apple Arcade in the UK?
In July 2022, about 14% of UK video game subscription users had heard about Apple Arcade in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Apple Arcade in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video game subscription users, brand awareness of Apple Arcade is at 61% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Apple Arcade in the UK?
In total, 17% of UK video game subscription users say they like Apple Arcade. However, in actuality, among the 61% of UK respondents who know Apple Arcade, 28% of people like the brand.
What is the usage share of Apple Arcade in the UK?
All in all, 17% of video game subscription users in the UK use Apple Arcade. That means, of the 61% who know the brand, 28% use them.
How loyal are the customers of Apple Arcade?
Around 10% of video game subscription users in the UK say they are likely to use Apple Arcade again. Set in relation to the 17% usage share of the brand, this means that 59% of their customers show loyalty to the brand.
What's the buzz around Apple Arcade in the UK?
In July 2022, about 14% of UK video game subscription users had heard about Apple Arcade in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Apple Arcade in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
