Spotify brand profile in the UK 2022
How high is the brand awareness of Spotify in the UK?
When it comes to digital music users, brand awareness of Spotify is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Spotify in the UK?
In total, 57% of UK digital music users say they like Spotify. However, in actuality, among the 95% of UK respondents who know Spotify, 60% of people like the brand.
What is the usage share of Spotify in the UK?
All in all, 54% of digital music users in the UK use Spotify. That means, of the 95% who know the brand, 57% use them.
How loyal are the users of Spotify?
Around 49% of digital music users in the UK say they are likely to use Spotify again. Set in relation to the 54% usage share of the brand, this means that 91% of their users show loyalty to the brand.
What's the buzz around Spotify in the UK?
In July 2022, about 36% of UK digital music users had heard about Spotify in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 38%, meaning at the time of the survey there's some buzz around Spotify in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital music users, brand awareness of Spotify is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Spotify in the UK?
In total, 57% of UK digital music users say they like Spotify. However, in actuality, among the 95% of UK respondents who know Spotify, 60% of people like the brand.
What is the usage share of Spotify in the UK?
All in all, 54% of digital music users in the UK use Spotify. That means, of the 95% who know the brand, 57% use them.
How loyal are the users of Spotify?
Around 49% of digital music users in the UK say they are likely to use Spotify again. Set in relation to the 54% usage share of the brand, this means that 91% of their users show loyalty to the brand.
What's the buzz around Spotify in the UK?
In July 2022, about 36% of UK digital music users had heard about Spotify in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 38%, meaning at the time of the survey there's some buzz around Spotify in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
