SoundCloud brand profile in the UK 2022
How high is the brand awareness of SoundCloud in the UK?
When it comes to digital music users, brand awareness of SoundCloud is at 74% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is SoundCloud in the UK?
In total, 21% of UK digital music users say they like SoundCloud. However, in actuality, among the 74% of UK respondents who know SoundCloud, 28% of people like the brand.
What is the usage share of SoundCloud in the UK?
All in all, 19% of digital music users in the UK use SoundCloud. That means, of the 74% who know the brand, 26% use them.
How loyal are the users of SoundCloud?
Around 14% of digital music users in the UK say they are likely to use SoundCloud again. Set in relation to the 19% usage share of the brand, this means that 74% of their users show loyalty to the brand.
What's the buzz around SoundCloud in the UK?
In July 2022, about 13% of UK digital music users had heard about SoundCloud in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around SoundCloud in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital music users, brand awareness of SoundCloud is at 74% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is SoundCloud in the UK?
In total, 21% of UK digital music users say they like SoundCloud. However, in actuality, among the 74% of UK respondents who know SoundCloud, 28% of people like the brand.
What is the usage share of SoundCloud in the UK?
All in all, 19% of digital music users in the UK use SoundCloud. That means, of the 74% who know the brand, 26% use them.
How loyal are the users of SoundCloud?
Around 14% of digital music users in the UK say they are likely to use SoundCloud again. Set in relation to the 19% usage share of the brand, this means that 74% of their users show loyalty to the brand.
What's the buzz around SoundCloud in the UK?
In July 2022, about 13% of UK digital music users had heard about SoundCloud in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around SoundCloud in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
