Tidal brand profile in the UK 2022
How high is the brand awareness of Tidal in the UK?
When it comes to digital music users, brand awareness of Tidal is at 43% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tidal in the UK?
In total, 7% of UK digital music users say they like Tidal. However, in actuality, among the 43% of UK respondents who know Tidal, 16% of people like the brand.
What is the usage share of Tidal in the UK?
All in all, 5% of digital music users in the UK use Tidal. That means, of the 43% who know the brand, 12% use them.
How loyal are the users of Tidal?
Around 3% of digital music users in the UK say they are likely to use Tidal again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Tidal in the UK?
In July 2022, about 4% of UK digital music users had heard about Tidal in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Tidal in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital music users, brand awareness of Tidal is at 43% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tidal in the UK?
In total, 7% of UK digital music users say they like Tidal. However, in actuality, among the 43% of UK respondents who know Tidal, 16% of people like the brand.
What is the usage share of Tidal in the UK?
All in all, 5% of digital music users in the UK use Tidal. That means, of the 43% who know the brand, 12% use them.
How loyal are the users of Tidal?
Around 3% of digital music users in the UK say they are likely to use Tidal again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Tidal in the UK?
In July 2022, about 4% of UK digital music users had heard about Tidal in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Tidal in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
