Deezer brand profile in the UK 2022
How high is the brand awareness of Deezer in the UK?
When it comes to digital music users, brand awareness of Deezer is at 67% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Deezer in the UK?
In total, 13% of UK digital music users say they like Deezer. However, in actuality, among the 67% of UK respondents who know Deezer, 19% of people like the brand.
What is the usage share of Deezer in the UK?
All in all, 10% of digital music users in the UK use Deezer. That means, of the 67% who know the brand, 15% use them.
How loyal are the users of Deezer?
Around 6% of digital music users in the UK say they are likely to use Deezer again. Set in relation to the 10% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Deezer in the UK?
In July 2022, about 10% of UK digital music users had heard about Deezer in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Deezer in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital music users, brand awareness of Deezer is at 67% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Deezer in the UK?
In total, 13% of UK digital music users say they like Deezer. However, in actuality, among the 67% of UK respondents who know Deezer, 19% of people like the brand.
What is the usage share of Deezer in the UK?
All in all, 10% of digital music users in the UK use Deezer. That means, of the 67% who know the brand, 15% use them.
How loyal are the users of Deezer?
Around 6% of digital music users in the UK say they are likely to use Deezer again. Set in relation to the 10% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Deezer in the UK?
In July 2022, about 10% of UK digital music users had heard about Deezer in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Deezer in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
