Apple Music brand profile in the UK 2022
How high is the brand awareness of Apple Music in the UK?
When it comes to digital music users, brand awareness of Apple Music is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Apple Music in the UK?
In total, 31% of UK digital music users say they like Apple Music. However, in actuality, among the 88% of UK respondents who know Apple Music, 35% of people like the brand.
What is the usage share of Apple Music in the UK?
All in all, 26% of digital music users in the UK use Apple Music. That means, of the 88% who know the brand, 30% use them.
How loyal are the users of Apple Music?
Around 19% of digital music users in the UK say they are likely to use Apple Music again. Set in relation to the 26% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around Apple Music in the UK?
In July 2022, about 23% of UK digital music users had heard about Apple Music in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Apple Music in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital music users, brand awareness of Apple Music is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Apple Music in the UK?
In total, 31% of UK digital music users say they like Apple Music. However, in actuality, among the 88% of UK respondents who know Apple Music, 35% of people like the brand.
What is the usage share of Apple Music in the UK?
All in all, 26% of digital music users in the UK use Apple Music. That means, of the 88% who know the brand, 30% use them.
How loyal are the users of Apple Music?
Around 19% of digital music users in the UK say they are likely to use Apple Music again. Set in relation to the 26% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around Apple Music in the UK?
In July 2022, about 23% of UK digital music users had heard about Apple Music in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Apple Music in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
