pet-supermarket brand profile in the UK 2022
When it comes to pet supply online shop users, brand awareness of pet-supermarket is at 43% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is pet-supermarket in the UK?
In total, 14% of UK pet supply online shop users say they like pet-supermarket. However, in actuality, among the 43% of UK respondents who know pet-supermarket, 33% of people like the brand.
What is the usage share of pet-supermarket in the UK?
All in all, 12% of pet supply online shop users in the UK use pet-supermarket. That means, of the 43% who know the brand, 28% use them.
How loyal are the customers of pet-supermarket?
Around 7% of pet supply online shop users in the UK say they are likely to use pet-supermarket again. Set in relation to the 12% usage share of the brand, this means that 58% of their customers show loyalty to the brand.
What's the buzz around pet-supermarket in the UK?
In July 2022, about 10% of UK pet supply online shop users had heard about pet-supermarket in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around pet-supermarket in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.