The Independent Pharmacy brand profile in the UK 2022
When it comes to online pharmacy users, brand awareness of The Independent Pharmacy is at 36% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Independent Pharmacy in the UK?
In total, 7% of UK online pharmacy users say they like The Independent Pharmacy. However, in actuality, among the 36% of UK respondents who know The Independent Pharmacy, 19% of people like the brand.
What is the usage share of The Independent Pharmacy in the UK?
All in all, 5% of online pharmacy users in the UK use The Independent Pharmacy. That means, of the 36% who know the brand, 14% use them.
How loyal are the customers of The Independent Pharmacy?
Around 4% of online pharmacy users in the UK say they are likely to use The Independent Pharmacy again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around The Independent Pharmacy in the UK?
In July 2022, about 3% of UK online pharmacy users had heard about The Independent Pharmacy in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around The Independent Pharmacy in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.