MedExpress brand profile in the UK 2022
When it comes to online pharmacy users, brand awareness of MedExpress is at 40% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is MedExpress in the UK?
In total, 10% of UK online pharmacy users say they like MedExpress. However, in actuality, among the 40% of UK respondents who know MedExpress, 25% of people like the brand.
What is the usage share of MedExpress in the UK?
All in all, 9% of online pharmacy users in the UK use MedExpress. That means, of the 40% who know the brand, 22% use them.
How loyal are the customers of MedExpress?
Around 5% of online pharmacy users in the UK say they are likely to use MedExpress again. Set in relation to the 9% usage share of the brand, this means that 56% of their customers show loyalty to the brand.
What's the buzz around MedExpress in the UK?
In July 2022, about 8% of UK online pharmacy users had heard about MedExpress in the media, on social media, or in advertising over the past three months. Of the 40% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around MedExpress in the UK.
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