Zoom brand profile in the United States 2022
How high is the brand awareness of Zoom in the United States?
When it comes to messenger users, brand awareness of Zoom is at 83% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Zoom in the United States?
In total, 29% of U.S. messenger users say they like Zoom. However, in actuality, among the 83% of U.S. respondents who know Zoom, 35% of people like the brand.
What is the usage share of Zoom in the United States?
All in all, 24% of messenger users in the United States use Zoom. That means, of the 83% who know the brand, 29% use them.
How loyal are the users of Zoom?
Around 21% of messenger users in the United States say they are likely to use Zoom again. Set in relation to the 24% usage share of the brand, this means that 88% of their users show loyalty to the brand.
What's the buzz around Zoom in the United States?
In July 2022, about 18% of U.S. messenger users had heard about Zoom in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Zoom in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to messenger users, brand awareness of Zoom is at 83% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Zoom in the United States?
In total, 29% of U.S. messenger users say they like Zoom. However, in actuality, among the 83% of U.S. respondents who know Zoom, 35% of people like the brand.
What is the usage share of Zoom in the United States?
All in all, 24% of messenger users in the United States use Zoom. That means, of the 83% who know the brand, 29% use them.
How loyal are the users of Zoom?
Around 21% of messenger users in the United States say they are likely to use Zoom again. Set in relation to the 24% usage share of the brand, this means that 88% of their users show loyalty to the brand.
What's the buzz around Zoom in the United States?
In July 2022, about 18% of U.S. messenger users had heard about Zoom in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Zoom in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
