WeChat brand profile in the United States 2022
How high is the brand awareness of WeChat in the United States?
When it comes to messenger users, brand awareness of WeChat is at 39% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is WeChat in the United States?
In total, 6% of U.S. messenger users say they like WeChat. However, in actuality, among the 39% of U.S. respondents who know WeChat, 15% of people like the brand.
What is the usage share of WeChat in the United States?
All in all, 5% of messenger users in the United States use WeChat. That means, of the 39% who know the brand, 13% use them.
How loyal are the users of WeChat?
Around 3% of messenger users in the United States say they are likely to use WeChat again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around WeChat in the United States?
In July 2022, about 5% of U.S. messenger users had heard about WeChat in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around WeChat in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to messenger users, brand awareness of WeChat is at 39% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is WeChat in the United States?
In total, 6% of U.S. messenger users say they like WeChat. However, in actuality, among the 39% of U.S. respondents who know WeChat, 15% of people like the brand.
What is the usage share of WeChat in the United States?
All in all, 5% of messenger users in the United States use WeChat. That means, of the 39% who know the brand, 13% use them.
How loyal are the users of WeChat?
Around 3% of messenger users in the United States say they are likely to use WeChat again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around WeChat in the United States?
In July 2022, about 5% of U.S. messenger users had heard about WeChat in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around WeChat in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
