Threema brand profile in the United States 2022
When it comes to messenger users, brand awareness of Threema is at 11% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Threema in the United States?
In total, 1% of U.S. messenger users say they like Threema. However, in actuality, among the 11% of U.S. respondents who know Threema, 9% of people like the brand.
What is the usage share of Threema in the United States?
All in all, 1% of messenger users in the United States use Threema. That means, of the 11% who know the brand, 9% use them.
How loyal are the users of Threema?
Around 1% of messenger users in the United States say they are likely to use Threema again. Set in relation to the 1% usage share of the brand, this means that 100% of their users show loyalty to the brand.
What's the buzz around Threema in the United States?
In July 2022, about 1% of U.S. messenger users had heard about Threema in the media, on social media, or in advertising over the past three months. Of the 11% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Threema in the United States.
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