WhatsApp brand profile U.S. 2022

How high is the brand awareness of WhatsApp in the United States?
When it comes to messenger users, brand awareness of WhatsApp is at 79% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is WhatsApp in the United States?
In total, 23% of U.S. messenger users say they like WhatsApp. However, in actuality, among the 79% of U.S. respondents who know WhatsApp, 29% of people like the brand.

What is the usage share of WhatsApp in the United States?
All in all, 20% of messenger users in the United States use WhatsApp. That means, of the 79% who know the brand, 25% use them.

How loyal are the users of WhatsApp?
Around 16% of messenger users in the United States say they are likely to use WhatsApp again. Set in relation to the 20% usage share of the brand, this means that 80% of their users show loyalty to the brand.

What's the buzz around WhatsApp in the United States?
In July 2022, about 18% of U.S. messenger users had heard about WhatsApp in the media, on social media, or in advertising over the past three months. Of the 79% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around WhatsApp in the United States.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

WhatsApp brand awareness, usage, popularity, loyalty, and buzz among messenger users in the United States in 2022

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

More information

Number of respondents

1,108 respondents

Age group

18-64 years

Special properties

respondents who use Messengers

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to messengers, which of the following brands do you like?
Brand usage: When it comes to messengers, which of the following brands have you used in the past 4 weeks?
Brand loyalty: When it comes to messengers, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats