Snapchat brand profile in the United States 2022
How high is the brand awareness of Snapchat in the United States?
When it comes to messenger users, brand awareness of Snapchat is at 87% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Snapchat in the United States?
In total, 31% of U.S. messenger users say they like Snapchat. However, in actuality, among the 87% of U.S. respondents who know Snapchat, 36% of people like the brand.
What is the usage share of Snapchat in the United States?
All in all, 30% of messenger users in the United States use Snapchat. That means, of the 87% who know the brand, 34% use them.
How loyal are the users of Snapchat?
Around 25% of messenger users in the United States say they are likely to use Snapchat again. Set in relation to the 30% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Snapchat in the United States?
In July 2022, about 23% of U.S. messenger users had heard about Snapchat in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Snapchat in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to messenger users, brand awareness of Snapchat is at 87% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Snapchat in the United States?
In total, 31% of U.S. messenger users say they like Snapchat. However, in actuality, among the 87% of U.S. respondents who know Snapchat, 36% of people like the brand.
What is the usage share of Snapchat in the United States?
All in all, 30% of messenger users in the United States use Snapchat. That means, of the 87% who know the brand, 34% use them.
How loyal are the users of Snapchat?
Around 25% of messenger users in the United States say they are likely to use Snapchat again. Set in relation to the 30% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Snapchat in the United States?
In July 2022, about 23% of U.S. messenger users had heard about Snapchat in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Snapchat in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
