iMessage brand profile in the United States 2022
How high is the brand awareness of iMessage in the United States?
When it comes to messenger users, brand awareness of iMessage is at 71% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is iMessage in the United States?
In total, 35% of U.S. messenger users say they like iMessage. However, in actuality, among the 71% of U.S. respondents who know iMessage, 49% of people like the brand.
What is the usage share of iMessage in the United States?
All in all, 34% of messenger users in the United States use iMessage. That means, of the 71% who know the brand, 48% use them.
How loyal are the users of iMessage?
Around 31% of messenger users in the United States say they are likely to use iMessage again. Set in relation to the 34% usage share of the brand, this means that 91% of their users show loyalty to the brand.
What's the buzz around iMessage in the United States?
In July 2022, about 17% of U.S. messenger users had heard about iMessage in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around iMessage in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to messenger users, brand awareness of iMessage is at 71% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is iMessage in the United States?
In total, 35% of U.S. messenger users say they like iMessage. However, in actuality, among the 71% of U.S. respondents who know iMessage, 49% of people like the brand.
What is the usage share of iMessage in the United States?
All in all, 34% of messenger users in the United States use iMessage. That means, of the 71% who know the brand, 48% use them.
How loyal are the users of iMessage?
Around 31% of messenger users in the United States say they are likely to use iMessage again. Set in relation to the 34% usage share of the brand, this means that 91% of their users show loyalty to the brand.
What's the buzz around iMessage in the United States?
In July 2022, about 17% of U.S. messenger users had heard about iMessage in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around iMessage in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
