Google Hangouts brand profile in the United States 2022
When it comes to messenger users, brand awareness of Google Hangouts is at 63% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Google Hangouts in the United States?
In total, 17% of U.S. messenger users say they like Google Hangouts. However, in actuality, among the 63% of U.S. respondents who know Google Hangouts, 27% of people like the brand.
What is the usage share of Google Hangouts in the United States?
All in all, 13% of messenger users in the United States use Google Hangouts. That means, of the 63% who know the brand, 21% use them.
How loyal are the users of Google Hangouts?
Around 9% of messenger users in the United States say they are likely to use Google Hangouts again. Set in relation to the 13% usage share of the brand, this means that 69% of their users show loyalty to the brand.
What's the buzz around Google Hangouts in the United States?
In July 2022, about 12% of U.S. messenger users had heard about Google Hangouts in the media, on social media, or in advertising over the past three months. Of the 63% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Google Hangouts in the United States.
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