Kik Messenger brand profile in the United States 2022
When it comes to messenger users, brand awareness of Kik Messenger is at 43% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kik Messenger in the United States?
In total, 9% of U.S. messenger users say they like Kik Messenger. However, in actuality, among the 43% of U.S. respondents who know Kik Messenger, 21% of people like the brand.
What is the usage share of Kik Messenger in the United States?
All in all, 6% of messenger users in the United States use Kik Messenger. That means, of the 43% who know the brand, 14% use them.
How loyal are the users of Kik Messenger?
Around 4% of messenger users in the United States say they are likely to use Kik Messenger again. Set in relation to the 6% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Kik Messenger in the United States?
In July 2022, about 6% of U.S. messenger users had heard about Kik Messenger in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Kik Messenger in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.