Napster brand profile in the United States 2022
How high is the brand awareness of Napster in the United States?
When it comes to digital music users, brand awareness of Napster is at 49% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Napster in the United States?
In total, 7% of U.S. digital music users say they like Napster. However, in actuality, among the 49% of U.S. respondents who know Napster, 14% of people like the brand.
What is the usage share of Napster in the United States?
All in all, 4% of digital music users in the United States use Napster. That means, of the 49% who know the brand, 8% use them.
How loyal are the users of Napster?
Around 3% of digital music users in the United States say they are likely to use Napster again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Napster in the United States?
In July 2022, about 4% of U.S. digital music users had heard about Napster in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Napster in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital music users, brand awareness of Napster is at 49% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Napster in the United States?
In total, 7% of U.S. digital music users say they like Napster. However, in actuality, among the 49% of U.S. respondents who know Napster, 14% of people like the brand.
What is the usage share of Napster in the United States?
All in all, 4% of digital music users in the United States use Napster. That means, of the 49% who know the brand, 8% use them.
How loyal are the users of Napster?
Around 3% of digital music users in the United States say they are likely to use Napster again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Napster in the United States?
In July 2022, about 4% of U.S. digital music users had heard about Napster in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Napster in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
