SoundCloud brand profile in the United States 2022
How high is the brand awareness of SoundCloud in the United States?
When it comes to digital music users, brand awareness of SoundCloud is at 64% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is SoundCloud in the United States?
In total, 19% of U.S. digital music users say they like SoundCloud. However, in actuality, among the 64% of U.S. respondents who know SoundCloud, 30% of people like the brand.
What is the usage share of SoundCloud in the United States?
All in all, 17% of digital music users in the United States use SoundCloud. That means, of the 64% who know the brand, 27% use them.
How loyal are the users of SoundCloud?
Around 12% of digital music users in the United States say they are likely to use SoundCloud again. Set in relation to the 17% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around SoundCloud in the United States?
In July 2022, about 12% of U.S. digital music users had heard about SoundCloud in the media, on social media, or in advertising over the past three months. Of the 64% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around SoundCloud in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital music users, brand awareness of SoundCloud is at 64% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is SoundCloud in the United States?
In total, 19% of U.S. digital music users say they like SoundCloud. However, in actuality, among the 64% of U.S. respondents who know SoundCloud, 30% of people like the brand.
What is the usage share of SoundCloud in the United States?
All in all, 17% of digital music users in the United States use SoundCloud. That means, of the 64% who know the brand, 27% use them.
How loyal are the users of SoundCloud?
Around 12% of digital music users in the United States say they are likely to use SoundCloud again. Set in relation to the 17% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around SoundCloud in the United States?
In July 2022, about 12% of U.S. digital music users had heard about SoundCloud in the media, on social media, or in advertising over the past three months. Of the 64% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around SoundCloud in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
