Sirius XM brand profile in the United States 2022
How high is the brand awareness of Sirius XM in the United States?
When it comes to digital music users, brand awareness of Sirius XM is at 77% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sirius XM in the United States?
In total, 22% of U.S. digital music users say they like Sirius XM. However, in actuality, among the 77% of U.S. respondents who know Sirius XM, 29% of people like the brand.
What is the usage share of Sirius XM in the United States?
All in all, 19% of digital music users in the United States use Sirius XM. That means, of the 77% who know the brand, 25% use them.
How loyal are the users of Sirius XM?
Around 14% of digital music users in the United States say they are likely to use Sirius XM again. Set in relation to the 19% usage share of the brand, this means that 74% of their users show loyalty to the brand.
What's the buzz around Sirius XM in the United States?
In July 2022, about 19% of U.S. digital music users had heard about Sirius XM in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 25%, meaning at the time of the survey there's little buzz around Sirius XM in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital music users, brand awareness of Sirius XM is at 77% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sirius XM in the United States?
In total, 22% of U.S. digital music users say they like Sirius XM. However, in actuality, among the 77% of U.S. respondents who know Sirius XM, 29% of people like the brand.
What is the usage share of Sirius XM in the United States?
All in all, 19% of digital music users in the United States use Sirius XM. That means, of the 77% who know the brand, 25% use them.
How loyal are the users of Sirius XM?
Around 14% of digital music users in the United States say they are likely to use Sirius XM again. Set in relation to the 19% usage share of the brand, this means that 74% of their users show loyalty to the brand.
What's the buzz around Sirius XM in the United States?
In July 2022, about 19% of U.S. digital music users had heard about Sirius XM in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 25%, meaning at the time of the survey there's little buzz around Sirius XM in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
