Ubisoft+ brand profile in the United States 2024
How high is the brand awareness of Ubisoft+ in the United States?
When it comes to video game subscription users, brand awareness of Ubisoft+ is at 46 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ubisoft+ in the United States?
In total, 11 percent of U.S. video game subscription users say they like Ubisoft+. However, in actuality, among the 46 percent of U.S. respondents who know Ubisoft+, 24 percent of people like the brand.
What is the usage share of Ubisoft+ in the United States?
All in all, 9 percent of video game subscription users in the United States use Ubisoft+. That means, of the 46 percent who know the brand, 20 percent use them.
How loyal are the customers of Ubisoft+?
Around 6 percent of video game subscription users in the United States say they are likely to use Ubisoft+ again. Set in relation to the 9 percent usage share of the brand, this means that 66 percent of their customers show loyalty to the brand.
What's the buzz around Ubisoft+ in the United States?
In February 2024, about 9 percent of U.S. video game subscription users had heard about Ubisoft+ in the media, on social media, or in advertising over the past three months. Of the 46 percent who know the brand, that's 20 percent, meaning at the time of the survey there's little buzz around Ubisoft+ in the United States.
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