Tidal brand profile in the United States 2022
How high is the brand awareness of Tidal in the United States?
When it comes to digital music users, brand awareness of Tidal is at 36% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tidal in the United States?
In total, 6% of U.S. digital music users say they like Tidal. However, in actuality, among the 36% of U.S. respondents who know Tidal, 17% of people like the brand.
What is the usage share of Tidal in the United States?
All in all, 4% of digital music users in the United States use Tidal. That means, of the 36% who know the brand, 11% use them.
How loyal are the users of Tidal?
Around 3% of digital music users in the United States say they are likely to use Tidal again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Tidal in the United States?
In July 2022, about 4% of U.S. digital music users had heard about Tidal in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Tidal in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital music users, brand awareness of Tidal is at 36% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tidal in the United States?
In total, 6% of U.S. digital music users say they like Tidal. However, in actuality, among the 36% of U.S. respondents who know Tidal, 17% of people like the brand.
What is the usage share of Tidal in the United States?
All in all, 4% of digital music users in the United States use Tidal. That means, of the 36% who know the brand, 11% use them.
How loyal are the users of Tidal?
Around 3% of digital music users in the United States say they are likely to use Tidal again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Tidal in the United States?
In July 2022, about 4% of U.S. digital music users had heard about Tidal in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Tidal in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
