PC Game Pass brand profile in the United States 2022
How high is the brand awareness of PC Game Pass in the United States?
When it comes to video game subscription users, brand awareness of PC Game Pass is at 59% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is PC Game Pass in the United States?
In total, 14% of U.S. video game subscription users say they like PC Game Pass. However, in actuality, among the 59% of U.S. respondents who know PC Game Pass, 24% of people like the brand.
What is the usage share of PC Game Pass in the United States?
All in all, 13% of video game subscription users in the United States use PC Game Pass. That means, of the 59% who know the brand, 22% use them.
How loyal are the customers of PC Game Pass?
Around 9% of video game subscription users in the United States say they are likely to use PC Game Pass again. Set in relation to the 13% usage share of the brand, this means that 69% of their customers show loyalty to the brand.
What's the buzz around PC Game Pass in the United States?
In July 2022, about 10% of U.S. video game subscription users had heard about PC Game Pass in the media, on social media, or in advertising over the past three months. Of the 59% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around PC Game Pass in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video game subscription users, brand awareness of PC Game Pass is at 59% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is PC Game Pass in the United States?
In total, 14% of U.S. video game subscription users say they like PC Game Pass. However, in actuality, among the 59% of U.S. respondents who know PC Game Pass, 24% of people like the brand.
What is the usage share of PC Game Pass in the United States?
All in all, 13% of video game subscription users in the United States use PC Game Pass. That means, of the 59% who know the brand, 22% use them.
How loyal are the customers of PC Game Pass?
Around 9% of video game subscription users in the United States say they are likely to use PC Game Pass again. Set in relation to the 13% usage share of the brand, this means that 69% of their customers show loyalty to the brand.
What's the buzz around PC Game Pass in the United States?
In July 2022, about 10% of U.S. video game subscription users had heard about PC Game Pass in the media, on social media, or in advertising over the past three months. Of the 59% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around PC Game Pass in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
