EA Play brand profile in the United States 2024

How high is the brand awareness of EA Play in the United States?
When it comes to video game subscription users, brand awareness of EA Play is at 62 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is EA Play in the United States?
In total, 25 percent of U.S. video game subscription users say they like EA Play. However, in actuality, among the 62 percent of U.S. respondents who know EA Play, 40 percent of people like the brand.

What is the usage share of EA Play in the United States?
All in all, 22 percent of video game subscription users in the United States use EA Play. That means, of the 62 percent who know the brand, 35 percent use them.

How loyal are the customers of EA Play?
Around 16 percent of video game subscription users in the United States say they are likely to use EA Play again. Set in relation to the 22 percent usage share of the brand, this means that 73 percent of their customers show loyalty to the brand.

What's the buzz around EA Play in the United States?
In February 2024, about 20 percent of U.S. video game subscription users had heard about EA Play in the media, on social media, or in advertising over the past three months. Of the 62 percent who know the brand, that's 32 percent, meaning at the time of the survey there's some buzz around EA Play in the United States.

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