E-commerce users in the United Kingdom by gender 2021

In 2021, most users in the eCommerce market in the United Kingdom were female users (51.3 percent), followed by male users (49 percent). Notably, there was a significant difference between genders across the user base.

Find more key insights for the eCommerce industry such as UK: internet retail sales change y-o-y by sector 2022, Great Britain: online share of retail sales by sector 2022, and UK: internet food retail monthly index 2022.

Number of e-commerce users in the United Kingdom in 2021, by gender (in millions)

Characteristic	Number of users in milions
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Supplementary notes

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimate. A detailed methodology can be found in the Statista Digital Market Outlook.

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