E-commerce users share in the United Kingdom by age 2021

Concerning the five age groups, the group of 25-34 years has the largest share with 23.2 percent. Contrastingly, the group of 18-24 years is ranked last, with 13.9 percent. Their difference, compared to the 25-34 years, lies at 9.3 percentage points.

Find other insights concerning similar markets and segments, such as a ranking of subsegments in Russia regarding share in the segment Electronics and a ranking of subsegments in Russia regarding share in the e-commerce market as a whole.

Share of e-commerce users in the United Kingdom in 2021, by age

Characteristic	Share in percent
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Supplementary notes

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimate. A detailed methodology can be found in the Statista Digital Market Outlook.

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