Canada: fashion e-commerce market users by gender 2021

In 2021, most users in the fashion e-commerce market in Canada were female (56.6 percent), followed by male (43 percent). Notably, there was a significant difference between genders across the user base.

Find more key insights for the Fashion industry such as Canada webrooming frequency 2022, Online food delivery bookings by brand in Canada 2022, and Canada: buying groceries online for curbside pickup 2022.

Distribution of fashion e-commerce users in Canada in 2021, by gender

Characteristic	Share of users
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Supplementary notes

The eCommerce market segment Fashion encompasses the commercial (B2C) sale of apparel (for men, women, and children), footwear (e.g., leather shoes, sneakers, luxury footwear, as well as textile and other footwear), luggage and bags (e.g., suitcases, purses, and briefcases), as well as accessories (e.g., hats and caps, watches and jewelery) via a digital channel. The main sales channels in this market segment include internet retailers (e.g., amazon.com) and online fashion retailers (e.g., Asos, Zalando, Nordstrom) or dedicated category retailers (e.g., eBags, zara.com, clarks.com, samsonite.com). Dedicated outdoor and sports apparel, outdoor and sports footwear, as well as baby’s clothes are not included in this segment (see: Toys, Hobby & DIY). The purchase and resale of used fashion articles are also not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimate. A detailed methodology can be found in the Statista Digital Market Outlook.

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