Canada: fashion e-commerce market users by age group 2021

Concerning the five age groups, the group of 25-34 years has the largest share with 26.53 percent. Contrastingly, the group of 18-24 years is ranked last, with 14.73 percent. Their difference, compared to the 25-34 years, lies at 11.8 percentage points.

Find other insights concerning similar markets and segments, such as a ranking of subsegments in Russia regarding share in the segment Beauty, Health, Personal & Household Care and a ranking by country regarding revenue in the e-commerce market.

Distribution of fashion e-commerce users in Canada in 2021, by age group

Characteristic	Share of users
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Supplementary notes

The eCommerce market segment Fashion encompasses the commercial (B2C) sale of apparel (for men, women, and children), footwear (e.g., leather shoes, sneakers, luxury footwear, as well as textile and other footwear), luggage and bags (e.g., suitcases, purses, and briefcases), as well as accessories (e.g., hats and caps, watches and jewelery) via a digital channel. The main sales channels in this market segment include internet retailers (e.g., amazon.com) and online fashion retailers (e.g., Asos, Zalando, Nordstrom) or dedicated category retailers (e.g., eBags, zara.com, clarks.com, samsonite.com). Dedicated outdoor and sports apparel, outdoor and sports footwear, as well as baby’s clothes are not included in this segment (see: Toys, Hobby & DIY). The purchase and resale of used fashion articles are also not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimate. A detailed methodology can be found in the Statista Digital Market Outlook.

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