Philippines: e-commerce users, by sales channel

In 2021, most e-commerce consumers in Philippines made their purchases on desktops, these users made up approximately 68.5 percent of the total customers. The remaining 31.5 percent were customers that made purchases on their mobile phones. According to the Statista Consumer Market Outlook, the customers making desktop purchases are expected to decrease in the coming years while those making mobile purchases are expected to increase.

Device used by e-commerce users in the Philippines from 2017 to 2025

Characteristic	Desktop	Mobile
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Supplementary notes

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimates. A detailed methodology can be found on Statista Consumer Market

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