In 2023, the fashion segment in the e-commerce market in Canada generated the highest percentage of sales at 21.4 percent. According to estimates of the Statista Digital Market Outlook, the sales percentage in the fashion segment is expected to decrease in the coming years, reaching about 20 percent by 2028.
Distribution of e-commerce retail sales in Canada from 2017 to 2028, by segment
The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
All figures are estimates. A detailed methodology can be found in the Statista Digital Market Outlook.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (December 5, 2023). Distribution of e-commerce retail sales in Canada from 2017 to 2028, by segment [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/forecasts/1314264/canada-ecommerce-retail-sales-by-segment
Statista. "Distribution of e-commerce retail sales in Canada from 2017 to 2028, by segment." Chart. December 5, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/forecasts/1314264/canada-ecommerce-retail-sales-by-segment
Statista. (2023). Distribution of e-commerce retail sales in Canada from 2017 to 2028, by segment. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/forecasts/1314264/canada-ecommerce-retail-sales-by-segment
Statista. "Distribution of E-commerce Retail Sales in Canada from 2017 to 2028, by Segment." Statista, Statista Inc., 5 Dec 2023, https://www.statista.com/forecasts/1314264/canada-ecommerce-retail-sales-by-segment
Statista, Distribution of e-commerce retail sales in Canada from 2017 to 2028, by segment Statista, https://www.statista.com/forecasts/1314264/canada-ecommerce-retail-sales-by-segment (last visited November 05, 2024)
Distribution of e-commerce retail sales in Canada from 2017 to 2028, by segment [Graph], Statista, December 5, 2023. [Online]. Available: https://www.statista.com/forecasts/1314264/canada-ecommerce-retail-sales-by-segment