Online revenue share of the baby food market in the U.S. 2018-2028

Published by Statista Research Department, Oct 17, 2024

In the United States, the majority of consumers in the baby food market conducted their purchases offline. The Statista Consumer Market Outlook estimates that more purchases will be conducted online in the coming years reaching three percent in 2028.

Online revenue share of the baby food market in the United States from 2018 to 2028

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Supplementary notes

Data provided by Statista Market Outlooks are estimates

Baby Food refers to nutritional products for infants and small children, most notably in the form of homogenized food preparations. In this segment, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included. Other beverages specifically marketed for babies are excluded.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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