Online revenue share of the baby food market in the U.S. 2017-2025

Published by Statista Research Department, Jun 19, 2023
In the United States, the majority of consumers in the baby food market conducted their purchases offline. The Statista Consumer Market Outlook estimates that more purchases will be conducted online in the coming years reaching 13.2 percent in 2025.

Online revenue share of the baby food market in the United States from 2017 to 2025

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Supplementary notes

Data provided by Statista Market Outlooks are estimates

Baby Food refers to nutritional products for infants and small children, most notably in the form of homogenized food preparations. In this segment, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included. Other beverages specifically marketed for babies are excluded.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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