During a 2020 survey carried out among leaders of largest ecommerce retailers in Europe, influencer marketing was found to yield the highest return on investment (ROI), named by 52 percent of respondents; however, 67 percent projected that by 2030, social media advertising would be the most effective channel.
Marketing channels yielding highest return on investment (ROI) according to e-commerce retailers in Europe in 2020 and 2030
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Marketing channels yielding highest return on investment (ROI) according to e-commerce retailers in Europe in 2020 and 2030
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Original question: "Which marketing strategy yields the highest ROI now, and which will be the most effective in 10 years?" The survey was carried out in Belgium, Denmark, Finland, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.
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Yotpo. (May 21, 2020). Marketing channels yielding highest return on investment (ROI) according to e-commerce retailers in Europe in 2020 and 2030 [Graph]. In Statista. Retrieved February 23, 2025, from https://www.statista.com/statistics/1234593/marketing-channels-ecommerce-europe/
Yotpo. "Marketing channels yielding highest return on investment (ROI) according to e-commerce retailers in Europe in 2020 and 2030." Chart. May 21, 2020. Statista. Accessed February 23, 2025. https://www.statista.com/statistics/1234593/marketing-channels-ecommerce-europe/
Yotpo. (2020). Marketing channels yielding highest return on investment (ROI) according to e-commerce retailers in Europe in 2020 and 2030. Statista. Statista Inc.. Accessed: February 23, 2025. https://www.statista.com/statistics/1234593/marketing-channels-ecommerce-europe/
Yotpo. "Marketing Channels Yielding Highest Return on Investment (Roi) According to E-commerce Retailers in Europe in 2020 and 2030." Statista, Statista Inc., 21 May 2020, https://www.statista.com/statistics/1234593/marketing-channels-ecommerce-europe/
Yotpo, Marketing channels yielding highest return on investment (ROI) according to e-commerce retailers in Europe in 2020 and 2030 Statista, https://www.statista.com/statistics/1234593/marketing-channels-ecommerce-europe/ (last visited February 23, 2025)
Marketing channels yielding highest return on investment (ROI) according to e-commerce retailers in Europe in 2020 and 2030 [Graph], Yotpo, May 21, 2020. [Online]. Available: https://www.statista.com/statistics/1234593/marketing-channels-ecommerce-europe/
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