Significant fluctuations are estimated for all segments over the forecast period for the indicator 'Ad Spending Share Desktop & Mobile'. Only for the segment Digital Advertising Mobile, a significant increase can be observed over the forecast period. Here, the indicator exhibits a difference of 11.36 percent between 2019 and 2028.
Data provided by Statista Market Insights are estimates.Definition: Digital Advertising refers to the practice of promoting products or services through online channels by purchasing ad placements with the aim of driving traffic, increasing brand awareness, and generating leads or sales using data-driven strategies. This form of advertising uses the internet and various technologies to target audiences based on their demographics, online behavior, and personal interests.
Structure: Digital Advertising uses the internet to deliver marketing messages to internet users in various forms. This includes digital video, search engine, social media, digital banner, digital audio, digital classifieds, connected TV, in-app, and influencer advertising.
Additional information: The market comprises digital advertising spending, users, average revenue per user, advertising share by industry, advertising share by device, brand shares, and digital ad spending share (programmatic and non-programmatic). The market only displays B2B spending and users for the above-mentioned channels. Figures are based on digital advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions for each market can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (November 21, 2023). Distribution of digital advertising spending in Sweden from 2019 to 2028, by device [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1309621/sweden-digital-advertising-market-ad-spend-share-by-device
Statista. "Distribution of digital advertising spending in Sweden from 2019 to 2028, by device." Chart. November 21, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1309621/sweden-digital-advertising-market-ad-spend-share-by-device
Statista. (2023). Distribution of digital advertising spending in Sweden from 2019 to 2028, by device. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1309621/sweden-digital-advertising-market-ad-spend-share-by-device
Statista. "Distribution of Digital Advertising Spending in Sweden from 2019 to 2028, by Device." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/forecasts/1309621/sweden-digital-advertising-market-ad-spend-share-by-device
Statista, Distribution of digital advertising spending in Sweden from 2019 to 2028, by device Statista, https://www.statista.com/forecasts/1309621/sweden-digital-advertising-market-ad-spend-share-by-device (last visited August 25, 2024)
Distribution of digital advertising spending in Sweden from 2019 to 2028, by device [Graph], Statista, November 21, 2023. [Online]. Available: https://www.statista.com/forecasts/1309621/sweden-digital-advertising-market-ad-spend-share-by-device