Paramount+ brand profile in the United States 2022
How high is the brand awareness of Paramount+ in the United States?
When it comes to video-on-demand users, brand awareness of Paramount+ is at 83% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Paramount+ in the United States?
In total, 24% of U.S. video-on-demand users say they like Paramount+. However, in actuality, among the 83% of U.S. respondents who know Paramount+, 29% of people like the brand.
What is the usage share of Paramount+ in the United States?
All in all, 19% of video-on-demand users in the United States use Paramount+. That means, of the 83% who know the brand, 23% use them.
How loyal are the users of Paramount+?
Around 16% of video-on-demand users in the United States say they are likely to use Paramount+ again. Set in relation to the 19% usage share of the brand, this means that 84% of their users show loyalty to the brand.
What's the buzz around Paramount+ in the United States?
In March 2022, about 24% of U.S. video-on-demand users had heard about Paramount+ in the media, on social media, or in advertising over the past four weeks. Of the 83% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Paramount+ in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video-on-demand users, brand awareness of Paramount+ is at 83% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Paramount+ in the United States?
In total, 24% of U.S. video-on-demand users say they like Paramount+. However, in actuality, among the 83% of U.S. respondents who know Paramount+, 29% of people like the brand.
What is the usage share of Paramount+ in the United States?
All in all, 19% of video-on-demand users in the United States use Paramount+. That means, of the 83% who know the brand, 23% use them.
How loyal are the users of Paramount+?
Around 16% of video-on-demand users in the United States say they are likely to use Paramount+ again. Set in relation to the 19% usage share of the brand, this means that 84% of their users show loyalty to the brand.
What's the buzz around Paramount+ in the United States?
In March 2022, about 24% of U.S. video-on-demand users had heard about Paramount+ in the media, on social media, or in advertising over the past four weeks. Of the 83% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Paramount+ in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
