Amy's Kitchen brand profile in the United States 2023

How high is the brand awareness of Amy's Kitchen in the United States?
When it comes to meat substitutes users, brand awareness of Amy's Kitchen is at 59 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Amy's Kitchen in the United States?
In total, 28 percent of U.S. meat substitutes users say they like Amy's Kitchen. However, in actuality, among the 59 percent of U.S. respondents who know Amy's Kitchen, 47 percent of people like the brand.

What is the usage share of Amy's Kitchen in the United States?
All in all, 28 percent of meat substitutes users in the United States use Amy's Kitchen. That means, of the 59 percent who know the brand, 47 percent use them.

How loyal are the customers of Amy's Kitchen?
Around 24 percent of meat substitutes users in the United States say they are likely to use Amy's Kitchen again. Set in relation to the 28 percent usage share of the brand, this means that 86 percent of their customers show loyalty to the brand.

What's the buzz around Amy's Kitchen in the United States?
In July 2023, about 25 percent of U.S. meat substitutes users had heard about Amy's Kitchen in the media, on social media, or in advertising over the past four weeks. Of the 59 percent who know the brand, that's 42 percent, meaning at the time of the survey there's some buzz around Amy's Kitchen in the United States.

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