Starz brand profile in the United States 2022
How high is the brand awareness of Starz in the United States?
When it comes to video-on-demand users, brand awareness of Starz is at 76% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Starz in the United States?
In total, 14% of U.S. video-on-demand users say they like Starz. However, in actuality, among the 76% of U.S. respondents who know Starz, 18% of people like the brand.
What is the usage share of Starz in the United States?
All in all, 12% of video-on-demand users in the United States use Starz. That means, of the 76% who know the brand, 16% use them.
How loyal are the users of Starz?
Around 8% of video-on-demand users in the United States say they are likely to use Starz again. Set in relation to the 12% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Starz in the United States?
In March 2022, about 13% of U.S. video-on-demand users had heard about Starz in the media, on social media, or in advertising over the past four weeks. Of the 76% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Starz in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video-on-demand users, brand awareness of Starz is at 76% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Starz in the United States?
In total, 14% of U.S. video-on-demand users say they like Starz. However, in actuality, among the 76% of U.S. respondents who know Starz, 18% of people like the brand.
What is the usage share of Starz in the United States?
All in all, 12% of video-on-demand users in the United States use Starz. That means, of the 76% who know the brand, 16% use them.
How loyal are the users of Starz?
Around 8% of video-on-demand users in the United States say they are likely to use Starz again. Set in relation to the 12% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Starz in the United States?
In March 2022, about 13% of U.S. video-on-demand users had heard about Starz in the media, on social media, or in advertising over the past four weeks. Of the 76% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Starz in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
