Sling TV brand profile in the United States 2022
How high is the brand awareness of Sling TV in the United States?
When it comes to video-on-demand users, brand awareness of Sling TV is at 69% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sling TV in the United States?
In total, 9% of U.S. video-on-demand users say they like Sling TV. However, in actuality, among the 69% of U.S. respondents who know Sling TV, 13% of people like the brand.
What is the usage share of Sling TV in the United States?
All in all, 7% of video-on-demand users in the United States use Sling TV. That means, of the 69% who know the brand, 10% use them.
How loyal are the users of Sling TV?
Around 5% of video-on-demand users in the United States say they are likely to use Sling TV again. Set in relation to the 7% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Sling TV in the United States?
In March 2022, about 12% of U.S. video-on-demand users had heard about Sling TV in the media, on social media, or in advertising over the past four weeks. Of the 69% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Sling TV in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video-on-demand users, brand awareness of Sling TV is at 69% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sling TV in the United States?
In total, 9% of U.S. video-on-demand users say they like Sling TV. However, in actuality, among the 69% of U.S. respondents who know Sling TV, 13% of people like the brand.
What is the usage share of Sling TV in the United States?
All in all, 7% of video-on-demand users in the United States use Sling TV. That means, of the 69% who know the brand, 10% use them.
How loyal are the users of Sling TV?
Around 5% of video-on-demand users in the United States say they are likely to use Sling TV again. Set in relation to the 7% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Sling TV in the United States?
In March 2022, about 12% of U.S. video-on-demand users had heard about Sling TV in the media, on social media, or in advertising over the past four weeks. Of the 69% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Sling TV in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
