PlayStation Store brand profile in the United States 2022
How high is the brand awareness of PlayStation Store in the United States?
When it comes to video-on-demand users, brand awareness of PlayStation Store is at 69% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is PlayStation Store in the United States?
In total, 13% of U.S. video-on-demand users say they like PlayStation Store. However, in actuality, among the 69% of U.S. respondents who know PlayStation Store, 19% of people like the brand.
What is the usage share of PlayStation Store in the United States?
All in all, 11% of video-on-demand users in the United States use PlayStation Store. That means, of the 69% who know the brand, 16% use them.
How loyal are the users of PlayStation Store?
Around 8% of video-on-demand users in the United States say they are likely to use PlayStation Store again. Set in relation to the 11% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around PlayStation Store in the United States?
In March 2022, about 10% of U.S. video-on-demand users had heard about PlayStation Store in the media, on social media, or in advertising over the past four weeks. Of the 69% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around PlayStation Store in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video-on-demand users, brand awareness of PlayStation Store is at 69% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is PlayStation Store in the United States?
In total, 13% of U.S. video-on-demand users say they like PlayStation Store. However, in actuality, among the 69% of U.S. respondents who know PlayStation Store, 19% of people like the brand.
What is the usage share of PlayStation Store in the United States?
All in all, 11% of video-on-demand users in the United States use PlayStation Store. That means, of the 69% who know the brand, 16% use them.
How loyal are the users of PlayStation Store?
Around 8% of video-on-demand users in the United States say they are likely to use PlayStation Store again. Set in relation to the 11% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around PlayStation Store in the United States?
In March 2022, about 10% of U.S. video-on-demand users had heard about PlayStation Store in the media, on social media, or in advertising over the past four weeks. Of the 69% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around PlayStation Store in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
