iTunes brand profile in the United States 2024
How high is the brand awareness of iTunes in the United States?
When it comes to video-on-demand users, brand awareness of iTunes is at 83 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is iTunes in the United States?
In total, 16 percent of U.S. video-on-demand users say they like iTunes. However, in actuality, among the 83 percent of U.S. respondents who know iTunes, 19 percent of people like the brand.
What is the usage share of iTunes in the United States?
All in all, 14 percent of video-on-demand users in the United States use iTunes. That means, of the 83 percent who know the brand, 17 percent use them.
How loyal are the users of iTunes?
Around 10 percent of video-on-demand users in the United States say they are likely to use iTunes again. Set in relation to the 14 percent usage share of the brand, this means that 71 percent of their users show loyalty to the brand.
What's the buzz around iTunes in the United States?
In February 2024, about 11 percent of U.S. video-on-demand users had heard about iTunes in the media, on social media, or in advertising over the past four weeks. Of the 83 percent who know the brand, that's 13 percent, meaning at the time of the survey there's little buzz around iTunes in the United States.
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