Snapchat brand profile in the United States 2024
How high is the brand awareness of Snapchat in the United States?
When it comes to social media users, brand awareness of Snapchat is at 91 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Snapchat in the United States?
In total, 34 percent of U.S. social media users say they like Snapchat. However, in actuality, among the 91 percent of U.S. respondents who know Snapchat, 37 percent of people like the brand.
What is the usage share of Snapchat in the United States?
All in all, 31 percent of social media users in the United States use Snapchat. That means, of the 91 percent who know the brand, 34 percent use them.
How loyal are the users of Snapchat?
Around 27 percent of social media users in the United States say they are likely to use Snapchat again. Set in relation to the 31 percent usage share of the brand, this means that 87 percent of their users show loyalty to the brand.
What's the buzz around Snapchat in the United States?
In February 2024, about 23 percent of U.S. social media users had heard about Snapchat in the media, on social media, or in advertising over the past four weeks. Of the 91 percent who know the brand, that's 25 percent, meaning at the time of the survey there's some buzz around Snapchat in the United States.
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