Twitch brand profile in the United States 2024

How high is the brand awareness of Twitch in the United States?
When it comes to social media users, brand awareness of Twitch is at 65 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Twitch in the United States?
In total, 14 percent of U.S. social media users say they like Twitch. However, in actuality, among the 65 percent of U.S. respondents who know Twitch, 22 percent of people like the brand.

What is the usage share of Twitch in the United States?
All in all, 10 percent of social media users in the United States use Twitch. That means, of the 65 percent who know the brand, 15 percent use them.

How loyal are the users of Twitch?
Around 8 percent of social media users in the United States say they are likely to use Twitch again. Set in relation to the 10 percent usage share of the brand, this means that 80 percent of their users show loyalty to the brand.

What's the buzz around Twitch in the United States?
In February 2024, about 11 percent of U.S. social media users had heard about Twitch in the media, on social media, or in advertising over the past four weeks. Of the 65 percent who know the brand, that's 17 percent, meaning at the time of the survey there's little buzz around Twitch in the United States.

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