Truth Social brand profile in the United States 2024

How high is the brand awareness of Truth Social in the United States?
When it comes to social media users, brand awareness of Truth Social is at 28 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Truth Social in the United States?
In total, 5 percent of U.S. social media users say they like Truth Social. However, in actuality, among the 28 percent of U.S. respondents who know Truth Social, 18 percent of people like the brand.

What is the usage share of Truth Social in the United States?
All in all, 3 percent of social media users in the United States use Truth Social. That means, of the 28 percent who know the brand, 11 percent use them.

How loyal are the users of Truth Social?
Around 2 percent of social media users in the United States say they are likely to use Truth Social again. Set in relation to the 3 percent usage share of the brand, this means that 67 percent of their users show loyalty to the brand.

What's the buzz around Truth Social in the United States?
In February 2024, about 5 percent of U.S. social media users had heard about Truth Social in the media, on social media, or in advertising over the past four weeks. Of the 28 percent who know the brand, that's 18 percent, meaning at the time of the survey there's little buzz around Truth Social in the United States.

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