Pinterest brand profile U.S. 2024

How high is the brand awareness of Pinterest in the United States?
When it comes to social media users, brand awareness of Pinterest is at 85 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Pinterest in the United States?
In total, 36 percent of U.S. social media users say they like Pinterest. However, in actuality, among the 85 percent of U.S. respondents who know Pinterest, 42 percent of people like the brand.

What is the usage share of Pinterest in the United States?
All in all, 30 percent of social media users in the United States use Pinterest. That means, of the 85 percent who know the brand, 35 percent use them.

How loyal are the users of Pinterest?
Around 26 percent of social media users in the United States say they are likely to use Pinterest again. Set in relation to the 30 percent usage share of the brand, this means that 87 percent of their users show loyalty to the brand.

What's the buzz around Pinterest in the United States?
In February 2024, about 21 percent of U.S. social media users had heard about Pinterest in the media, on social media, or in advertising over the past four weeks. Of the 85 percent who know the brand, that's 25 percent, meaning at the time of the survey there's little buzz around Pinterest in the United States.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Pinterest brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

More information

Number of respondents

1,191 respondents

Age group

18 to 64 years

Special properties

respondents who use social media

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to social media, which of the following brands do you like?"
Brand usage: "When it comes to social media, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to social media, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

Citation formats