Yelp brand profile in the United States 2022
When it comes to social media users, brand awareness of Yelp is at 67% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Yelp in the United States?
In total, 10% of U.S. social media users say they like Yelp. However, in actuality, among the 67% of U.S. respondents who know Yelp, 15% of people like the brand.
What is the usage share of Yelp in the United States?
All in all, 10% of social media users in the United States use Yelp. That means, of the 67% who know the brand, 15% use them.
How loyal are the users of Yelp?
Around 7% of social media users in the United States say they are likely to use Yelp again. Set in relation to the 10% usage share of the brand, this means that 70% of their users show loyalty to the brand.
What's the buzz around Yelp in the United States?
In March 2022, about 9% of U.S. social media users had heard about Yelp in the media, on social media, or in advertising over the past four weeks. Of the 67% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Yelp in the United States.
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