Disney+ brand profile in the United States 2022
How high is the brand awareness of Disney+ in the United States?
When it comes to video-on-demand users, brand awareness of Disney+ is at 88% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Disney+ in the United States?
In total, 40% of U.S. video-on-demand users say they like Disney+. However, in actuality, among the 88% of U.S. respondents who know Disney+, 45% of people like the brand.
What is the usage share of Disney+ in the United States?
All in all, 37% of video-on-demand users in the United States use Disney+. That means, of the 88% who know the brand, 42% use them.
How loyal are the users of Disney+?
Around 30% of video-on-demand users in the United States say they are likely to use Disney+ again. Set in relation to the 37% usage share of the brand, this means that 81% of their users show loyalty to the brand.
What's the buzz around Disney+ in the United States?
In March 2022, about 37% of U.S. video-on-demand users had heard about Disney+ in the media, on social media, or in advertising over the past four weeks. Of the 88% who know the brand, that's 42%, meaning at the time of the survey there's some buzz around Disney+ in the United States.
Find more relevant information on Disney+ as a VoD brand on our in depth Disney+ brand profile in the U.S. page, additionally providing you with a brand profile breakdown by generations, as well as a look at the most important life aspects of the brand's customers.
When it comes to video-on-demand users, brand awareness of Disney+ is at 88% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Disney+ in the United States?
In total, 40% of U.S. video-on-demand users say they like Disney+. However, in actuality, among the 88% of U.S. respondents who know Disney+, 45% of people like the brand.
What is the usage share of Disney+ in the United States?
All in all, 37% of video-on-demand users in the United States use Disney+. That means, of the 88% who know the brand, 42% use them.
How loyal are the users of Disney+?
Around 30% of video-on-demand users in the United States say they are likely to use Disney+ again. Set in relation to the 37% usage share of the brand, this means that 81% of their users show loyalty to the brand.
What's the buzz around Disney+ in the United States?
In March 2022, about 37% of U.S. video-on-demand users had heard about Disney+ in the media, on social media, or in advertising over the past four weeks. Of the 88% who know the brand, that's 42%, meaning at the time of the survey there's some buzz around Disney+ in the United States.
Find more relevant information on Disney+ as a VoD brand on our in depth Disney+ brand profile in the U.S. page, additionally providing you with a brand profile breakdown by generations, as well as a look at the most important life aspects of the brand's customers.
